Commercial digital signage information distribution system for theme parks and attractions
Television and digital signage information distribution systems play a key role in theme parks, escape rooms, zoos, museums, haunted houses and more.
Common TV and digital signage need:
- Digital ticket board
- Interactive games or messages (improve social distancing by conveying information in this way)
- Internal and external advertising
- Special effects
- Digital menu board or outdoor menu display
How does digital signage information dissemination system improve the theme park experience?
From theme parks to small water parks, zoos and entertainment centers, digital signage is making a better contribution to the visitor experience. The large full color LED displays are used for everything from outdoor digital wayfinding and park information to food menu releases, providing parks with an easy way to connect with guests and improve operational efficiency.
Outdoor digital signage reduce perceived wait time
Even if the park is packed and the lines are long, the online events can help guests feel like the wait is short. There’s even data to back it up. In a study of a retail environment, the perceived wait time is reduced by up to 35% when digital signage is present. Digital signage is becoming increasingly popular in ride queues to entertain guests waiting in line, offering everything from cartoons and advertisements to interactive touch-screen games and trivia. When guests are happy, they are likely to stay longer in the park and ideally spend more money.
Digital signage allow advertising both indoor and outdoor
Digital signage has no shortage of advertising opportunities, whether you want to promote your own products or sell space to third parties. Even use signs to advertise job openings, new snacks at concession stands, or gift shop items.
It can also open up new revenue streams when you extend advertising opportunities to local businesses or nationally known brands. It is estimated that more than 270 million people visit theme parks each year, which can give companies significant exposure to their brand or product. Use these numbers to help boost the bottom line, or at least offset your operating costs.