5 Reasons Why Outdoor Advertising Audio Visual Solutions Are the Future of Marketing
With the development of technology, outdoor advertising has become more attractive than ever, displaying memorable advertising content and more effectively increasing customer purchase frequency. Behind all this success is the strong support of audio-visual solutions.
With the continuous development of LED screen and audio equipment, outdoor advertising can be perfectly realized on many different types of audio-visual solutions. Audio visual solution perfectly integrates audio and video, turning outdoor advertising into a powerful marketing tool to attract audience attention and drive audience purchase.
In this article, we will discuss with you 5 reasons why OOH AV solutions are the future of marketing. Galaxyav has many years of professional experience in the field of audio-visual system integration, and our insights in outdoor advertising audio visual solution are worthy of your trust.
Table of Contents
Audio visual solution is more attractive
One of the biggest advantages of AV solution is that it is more attractive than traditional outdoor advertising. Because they can use audio and video technology to create a more immersive experience for the audience.
Alluring advertising voices and highly appealing dynamic advertising images are features that traditional outdoor advertising does not possess. Outdoor advertising audio visual solution far surpasses traditional advertising in terms of advertising power and advertising effect.
Audio visual solutions are more memorable
The effect of outdoor advertising is not only the improvement of advertising information communication rate, but also whether the advertising can leave a deep enough impression on the target customer group. According to a study by the Outdoor Advertising Association of America, audio visual ads are more impressive than traditional print ads.
Research data shows that outdoor advertisements using audio visual solution can usually be remembered by the audience for up to 3 months, while the effective memory of traditional outdoor print advertisements is only 2 weeks.
The advertising appeal of Audio visual solution is stronger
The ultimate goal of outdoor advertising is to make the advertising audience take action to achieve the final purchase purpose. Based on the characteristics that the outdoor advertising audio visual solution can arouse the interest of the target customer group and leave an impression for a long time, after using the audio visual solution in the outdoor advertising, the proportion of the target customer group to make purchases and other payment behaviors has increased significantly.
AC Nielsen once conducted a survey. Compared with traditional outdoor print advertisements, after using audio visual solution for outdoor advertising, the proportion of customers who finally made purchases increased by 34.9%.
Audio visual solution is more scalable
The ultimate goal of outdoor advertising is to make the advertising audience take action to achieve the final The selection of various types of Audio visual solution determines that it can approach target customer groups in many different ways. The emergence of multimedia equipment such as LED video wall, digital signage, and interactive digital kiosks has enriched the audio visual solution of outdoor advertising.
Audio visual solution is more affordable
More affordable does not mean lower total cost, but relative to the actual effect, outdoor advertising using audio visual solution has greater advantages in terms of average advertising cost and actual advertising effect.
The unlimited content playback of Audio visual solution has changed the dull and inefficient communication of traditional outdoor print advertisements. The effect in terms of advertising content communication rate and consumption guidance far exceeds the expectations of advertisers.
Outdoor advertising audio visual solutions are the future of marketing. They are more engaging, memorable, and effective than traditional forms of advertising. If you want to reach your target audience and grow your business, then you should consider using outdoor advertising audio visual solutions.
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