Authoritative Guide for 3D LED Display
The use of outdoor advertising LED displays for promotion and branding is nothing new. It has proven to have an immediate and lasting impact on enhancing brand power and product insights over the past decade or so. But recently, some innovative ideas have brought the display technology industry to the boil again, presenting stunning naked-eye 3D visual effects on outdoor LED displays. The visual effect that 3D LED displays bring to the viewer is more impactful and aesthetic than any conventional LED-presented static images, making it the next focal point of display technology.
What is a 3D LED display?
When we go to the cinema to watch 3D movies, we usually wear special 3D glasses to achieve real 3D visual effects. In contrast, a 3D LED display is a type of LED display that allows viewers to enjoy a true 3D image with the naked eye. It is installed outdoors, and like traditional LED displays, it is usually installed on the facade of a building, attracting passing potential customers to stop and watch the 3D brand story or product details, leaving a deep impression.
Recently, more and more brands have foreseen the unexpected brand effect of 3D outdoor advertising LED display as a novel method. For example, at the landmark Piccadilly light screen in central London, Swiss watchmaker IWC Schaffhausen displayed details of a 3D watch on a 3D LED screen; in Chengdu, China, a giant spaceship broke through the 3D LED screen, and a female Actor Rosamund Pike shot the 3D content to promote the Wheel of Time in Paris, New York, Madrid and Tokyo. They have all generated widespread interest and discussion on social media. The upsurge of 3D LED screens allows consumers to witness innovative breakthroughs in display technology and a refreshing visual impact, which is not only the future of advertising display, but also a breakthrough innovation in the combination of modern public art and display technology
How does the 3D LED display work?
How did this immersive naked-eye 3D visual display come about without the aid of 3D glasses? The 3D LED screen actually combines 3D digital display technology with traditional flexible LEDs and produces 3D images. The reason why people can enjoy naked-eye 3D images or videos is because the depths of the images displayed by the 3D LED display are different, which makes the human eye create an optical illusion of perceiving the displayed 2D images as 3D images.
We are born with a sense of 3D space. When our eyes see an object, due to the small distance between the two eyeballs, two different tiny pictures will appear, which enables the brain to calculate the spatial coordinates between the objects, thereby presenting a three-dimensional effect. The 3D display technology of glasses also uses the same principle to separate the images and send them to the left and right eyes of the viewer to achieve a 3D effect.
The 3D LED screen can be bent into a certain arc or 90 degrees of flexible LED screen as hardware, combining two images taken at different angles in one lens. When we view these images with our left and right eyes, parallax occurs, resulting in the depth observed in 3D technology.
The 3D LED display does not create a 3D effect with a clear structure, but uses digital technology and naked-eye imaging to achieve a 3D effect on the billboard display, which is the biggest difference between it and the 2D display. As consumers’ expectations for 3D LED screens are getting higher and higher, and the advertising effects it brings to brands, 3D LED screens are increasingly favored by audiences and brands.
The advantages of 3D LED screen over traditional outdoor LED screen
Consumers and brands are paying more attention to 3D displays as 3D LED displays are more commercially viable than traditional outdoor advertising displays in the future. 3D outdoor advertising displays present a more realistic and convincing 3D image than 2D because of its larger area, higher pixel density, and no fringing physical elements that make the image look unreal. So, with 3D LED screen, your brand image and product display will come to life. In addition, 3D images give viewers a new visual experience that 2D images don’t have, inspiring customers to spend more time exploring your brand and products. 3D technology adds depth to your content, making your ads more impactful
3D LED screen technical requirements
Compared with traditional LED screens, 3D LED screens have high requirements on software and hardware configuration in order to present the best naked-eye 3D display effect.
In terms of hardware, it is difficult for a traditional flat LED display to present a 3D effect, because the rendered image cannot enter the left and right eyes of a person through the optical structure, resulting in parallax. Therefore, the 3D LED display needs a flexible LED display that can be installed at a right angle or arc of 90°. In addition, the naked-eye 3D display technology pays more attention to the details of the image. In order to achieve a better display effect, the display hardware needs to achieve better contrast ratio and HDR high dynamic range, so the outdoor LED screen for 3D display technology should have high brightness and high refresh rate.
In terms of software, the 3D outdoor advertising LED display should support high-definition, high-color depth video encoding, and be able to adapt to a variety of video import and playback software.
Galaxyav outdoor advertising LED screen is one of the perfect solutions for 3D display technology. As a professional LED display manufacturer, Galaxyav provides key technical support for high-quality outdoor LED displays and naked-eye 3D displays.
High brightness and high resolution are the main features of Galaxyav outdoor LED display panels, and thanks to industry-leading narrow pixel pitch technology, they can present clearer, more natural images, giving viewers an immersive feel. LEDs also meet 3D display technology’s requirements for display flexibility, allowing 90-degree bends, maximizing the best possible fusion of aesthetics and technology.
In addition, Galaxyav outdoor LED display can be controlled remotely through 4G, WIFI connection and 3D images and videos can be saved in the cloud, so that timely adjustments can be made to unexpected situations, which greatly reduces operating costs.
The 3D LED display breaks through the traditional two-dimensional display technology and attracts the audience’s attention by providing a novel visual experience. It is the future direction of outdoor advertising display and one of the best solutions for brand promotion and advertising display.